Speaking with The Game Guys from News10, Microsoft’s director of global platform marketing for Xbox Albert Penello shed some light on the growing concern of bringing blu-ray to the 360;

“Go spend $150 on one.”

Referring to a stand-alone blu-ray player, it seems quite apparent we will not be seeing any add-on for the Xbox 360 in the near. With the HD-DVD add-on which fizzled out for the Xbox 360 due to the extinction of the HD-DVD format, cost has become a major factor for Microsoft. To no one’s surprise, Microsoft has thoroughly embraced digital distribution as a way to efficiently and effectively offers cutting edge entertainment to their end users.

Nevertheless, it is going to be interesting to see what Microsoft does to extend their platform format beyond dvd for their next console.