Today Microsoft finally unveiled the official price point for their upcoming KINECT peripheral. The motion-sensing device will launch at $149.99. Alongside the pricing announcement, Microsoft also revealed a new entry-level Xbox 360 console and a holiday bundle aimed at families and new adopters.
What Was Announced
| Product | Price | Availability |
|---|---|---|
| KINECT peripheral (standalone) | $149.99 | November 2010 |
| Xbox 360 4GB console | $199.99 | August 3, 2010 |
| KINECT Holiday Bundle | $299.99 | Holiday 2010 |
The new Xbox 360 4GB console shipped on August 3, 2010 for $199.99 and included built-in Wi-Fi, making it the most affordable Xbox 360 model at the time. The KINECT Holiday Bundle packaged the 4GB console together with the Kinect sensor and a copy of Kinect Adventures for $299.99, positioning it as a complete out-of-the-box motion-gaming experience.
This pricing strategy placed Kinect competitively against Nintendo's Wii and Sony's PlayStation Move, both of which already occupied the motion-controlled gaming space. At $149.99 standalone, Kinect undercut many analyst predictions that had pegged the device closer to the $200 mark.
Related: Microsoft Raising The Price For Xbox Live Gold Subscription (August 30, 2010)